Don't Skip In The Dark
Marketing research (MR) gives a company relevant, accurate, reliable, valid, and current market information. From it, accurate data analysis can be made.
Competition and increasing costs create poor decision making. Sound decisions should never be based on gut feeling, intuition, or even pure intuition.
MR is applied sociology. It is the systematic gathering, recording, and analysis of qualitative, quantitative data about issues relating to marketing products and services.
Sure, this sounds esoteric. But, the great agencies like Ogilvy, Ted Bates, Leo Burnett and other Madison Avenue titans used market research to put their clients ahead of the game.
The titans sought eminence for their clients -- we're no different.
Carson Dunn Media Marketing Public Relations identifies and assesses how changing elements of consumer behavior affects its clients -- giving them a marketing advantage.