Market Research 

 

 

 
Knowledge is Power

 

 

 Don't Skip In The Dark

Marketing research (MR) gives a company relevant, accurate, reliable, valid, and current market information. From it, accurate data analysis can be made.

Competition and increasing costs create poor decision making. Sound decisions should never be based on gut feeling, intuition, or even pure intuition. 

MR is applied sociology. It is the systematic gathering, recording, and analysis of qualitative, quantitative data  about issues relating to marketing products and services.

Sure, this sounds esoteric. But, the great agencies like Ogilvy, Ted Bates, Leo Burnett and other Madison Avenue titans used market research to put their clients ahead of the game.

The titans sought eminence for their clients -- we're no different.

Carson Dunn Media Marketing Public Relations identifies and assesses how changing elements of consumer behavior affects its clients -- giving them a marketing advantage.

 How To Use Marketing Research 

Research can accomplish three things:

      1) "shelf positioning;" 

      2) an accurate view by consumers; 

      3) distinction of your brand. 

But, if identifiers are ignored, sales by happenstance results. Research crystalizes how services are delivered and how products are sold.

Marketing research falls into two categories:

  •    a)  Consumer marketing research

  •    b) Business to Business (B2B) marketing

Regardless, no marketing plan can succeed without thorough empirical research. 

Carson Dunn Media believes that traditional, marketing research is the foundation for effective strategy statements because we aim for relevance and the right direction.